Polycruz: Web3 · NFT platform case study
Develop, mint, build, fundraise and launch.
- Client
- Polycruz
- Role
- Visual Designer
- Timeline
- Jun 2023 to now
- Tools
- Figma, Miro
Overview
Polycruz is an all-in-one platform that streamlines Web3 product creation, from digital assets and smart contracts to marketplaces and community growth, so projects can launch faster and scale smarter.
I redesigned the NFT marketplace and dashboards to fix UI/UX problems, and created a new visual brand identity for Polycruz.
The problem
Web2 brands struggle to enter Web3 because of complex blockchain systems, fragmented tools and poor UX. Wallet friction and unclear user journeys slow adoption, and without a unified, scalable platform it is hard to turn an idea into impact.
Who it is for
A blockchain strategist building a decentralised marketplace, who wants to go from idea to on-chain launch using AI assets, smart contracts and built-in growth tools.
Process
The work ran in four phases: Discover in week 1, Define in week 2, Design in week 3 and Deliver in week 5.
User flow
The user flow turns complex Web3 processes into one clear journey, from onboarding to asset creation, deployment and growth.
The solution
Polycruz removes Web3 complexity with an all-in-one, AI-powered platform: no-code tools, pre-built smart contracts and EVM, L1 and L2 support for faster launches, plus AI-driven assets, analytics and growth tools.
Brand identity
A new logo and visual identity, applied across the app icon, signage and print.
Design system
Inter in four weights (Regular, Medium, SemiBold, Bold) on a palette of blue, primary dark, primary light and white, used consistently across every module.
Final design
Six product modules share one interface language: AI Studio, Mint, Build Communities, RWA, Redeemable and the B2B Dashboard.
Conclusion
Polycruz now has one clear product experience, from a redesigned marketplace and analytics to six connected modules, under a new brand identity. I continue to design for the product today.